EXPO.e has announced the appointment of Alison Macmartin as Director of Channel Sales, reinforcing the company's continued investment in its channel ecosystem and long-term commitment to supporting partners in the innovation and delivery of larger, solution-led customer outcomes.
Alison has established herself as one of the UK's most respected channel and alliance leaders, bringing more than 25 years of experience across telecommunications, networking, Cloud, SaaS, digital transformation, and AI-led services. Most recently, Alison served as Senior Director - Channel and Alliances - Europe at Avaya, where she worked closely with their full range of partners and alliances to deliver leading-edge business communications and CX for large enterprises.
Prior to this, Alison spent over a decade leading channel divisions across major telecommunications, internet service providers, and networking organisations, including TalkTalk Business, Cable & Wireless Worldwide, and Juniper Networks. Throughout her career, she has built and strengthened strategic relationships with leading systems integrators, service providers, VARs, and technology partners, helping organisations evolve beyond commodity and transactional services in favour of high-value strategic initiatives that drive long-term business growth.
Her appointment comes at a pivotal time for EXPO.e, as the business continues to expand its channel-first strategy across multiple key areas, including Cloud, cyber security, Voice & Contact Centre, managed services, networking, and digital transformation.
For partners, Alison's appointment signals continued investment in enablement, collaboration, and go-to-market support, helping them deliver new innovations for their customers. This will, in turn, both increase profitable joint revenue and enable consistently exceptional customer service. Her experience across both traditional telecommunications and next-generation AI and digital transformation solutions brings a unique perspective that aligns strongly with the evolving needs of the channel ecosystem.
Alison commented:
EXPO.e has established a truly unique and trusted identity in the UK channel community as an MSP for the Enterprise. Where EXPO.e really differentiates themselves is through the convergence of their network, Cloud, and cyber security services with one SLA. I see a huge opportunity to expand and grow the channel with a single provider who can deliver secure, high-performance infrastructure and wrap into verticalised solutions that will drive business outcomes. That's where we will win together, and with AI at the forefront of every C-level executive's thought's right now, you need a stable, secure infrastructure more than ever.
Alison Macmartin - Director of Channel Sales.
Lee Wade, Founder and CEO of Exponential-e, added:
There were numerous candidates for this directorship, but Alison was a clear standout. Along with the rest of the Group's Board of Directors, I am delighted to welcome Alison to Exponential-e and look forward to working closely with her in the years ahead.
Lee Wade Founder and CEO of Exponential-e.
As the Exponential-e Group continues to develop its channel strategy, Alison's appointment represents another significant step in strengthening the company's evolving partnerships and creating new opportunities for collaborative growth. Partners can expect increased focus, fresh innovation, and continued investment as the business builds for the future.
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