By EXPO.e on Monday, 06 November 2023
Category: connectivity

With critical data constantly under threat, peace of mind is the most valuable service Channel businesses can offer their customers

The cyber threat landscape is more treacherous than ever before, and the years ahead will only bring new challenges, with the global cost of attacks predicted to hit $10.2 trillion by 2025[1]. From global leaders to the latest start-ups, all organisations must not only be aware of the range of potential attack vectors utilised by bad actors, but accept that with the ever-growing scale, complexity, and aggressiveness of attacks, a breach is inevitable.

But while this may seem like an admission of defeat, the battle is far from over. In fact, now is the ideal time for Channel businesses to expand their model for securing customers' critical data, treating remediation and recovery with the same urgency as security. This means adding a next-generation disaster recovery solution to their existing product portfolios.

"But we already have backups in place!"

Most organisations will have some form of backup in place for critical systems and data, but in the current threat landscapes, these solutions are increasingly showing their limitations. It takes organisations an average of 2-3 months to recover from a ransomware attack. That means two months where they are unable to trade, with 40-60 % of small businesses that experience such breaches never reopening, and 75% of organisations affected failing within three years.

Bearing this in mind, an effective disaster recovery solution must ensure critical data and systems can be restored in days, not months, ensuring the impact of the attack is kept to the absolute minimum, and the organisation targeted can resume trading as quickly as possible, without paying an exorbitant ransom demand.

Offer the ultimate peace of mind as a fully managed service – a massive margin money-maker

EXPO.e's own Disaster Recovery as-a-Service (DRaaS) solution – powered by Zerto – was created to not only meet the modern demand for lightning-fast remediation and recovery, but allow our Channel Partners to offer it to their customers today. Our solution integrates seamlessly with your customers' existing systems and your wider solution portfolio and is supported by EXPO.e's 24/7 service desk, allowing for a stress-free deployment process, after which it can run in the background until it is required.

In this way, by combining our capabilities to deliver a DRaaS solution tailored to the modern threat landscape, our Channel Partner Community are well-placed to lead the way in establishing the new breed of disaster recovery across every sector in which their customers are active. As this model establishes itself, and remediation and recovery are treated as foundational elements of cyber security ecosystems, the technology providers who are able to deliver such solutions will become truly indispensable, enjoying a steady revenue stream, and establishing the highest level of trust with their customers.

The threat of cyber-attacks is not going anywhere, but by incorporating a world-class DRaaS solution into your portfolio, you can offer your customers something few technology providers will be able to match… Peace of mind.

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Partner Brochure

As a trusted partner, our deep expertise and capabilities in Networks, Cloud, Data Centre Solutions, Unified Communications, Cyber Security and Professional Service enable your sales teams to increase your average order values. We design and deliver Channel Partner solutions ranging in value from £5,000 to £1,000,000 per year. Find out more by downloading our Channel Partners Brochure.