The demand for highly secure, high-performance connectivity is at an all-time high. With organisations across the public and private sectors having largely embraced hybrid working, with their employees connecting, communicating, and collaborating from virtually anywhere. As a result, technology providers are increasingly challenged to deliver enterprise-grade connectivity that not only provides the performance and availability their customers have come to expect, but provides leading-edge cyber security, suitable for highly dispersed end users, and seamless access to the Cloud-based applications that many organisations depend on.
With organisations depending more on secure, reliable connections between multiple sites, hybrid workers, and customers than ever before, the demand for high-performance connectivity is at an all-time high. The rapid rise of SD-WAN has played a key role here, providing unparalleled freedom and flexibility when it comes to choosing carriers and ISPs with which to interconnect customer sites, while providing full control and visibility through a single pane of glass, and the ability to utilise Public Cloud resources, as needed. With these numerous advantages, the uptake across organisations who are keen to optimise their overall agility and operational resilience is unsurprising.
There's no doubt that Software-Defined WAN (SD-WAN) is changing the way we think about connectivity, but at the same time, it's important that we as technology providers do not become overly fixated on the hype and retain our focus on delivering ideal customer outcomes. This means developing a keen understanding of SD-WAN's capabilities and how it fits into your customers' wider digital transformation strategies.
Throughout these unprecedented times, many Resellers and Systems Integrators have been forced to furlough team members or reduce headcount, creating leaner operations in order to weather the economic downturn. But as we now approach an economic return and ramp up our trading levels, these resourcing gaps can limit the services that resellers can take to market.
As a wholesale provider, your choice of technology partners is critical to the successful delivery of your services. However, with a digital landscape that's constantly changing, and providers expected to deliver consistent performance across all regions, robust cyber security that utilises the latest threat intelligence, and compliance with a range of increasingly demanding regulations, developing a strong partner ecosystem is more challenging than ever before. Nonetheless, the potential rewards are great.
