As organisations continue their Cloud transformation journey and hybrid working becomes the standard, the way businesses operate has evolved dramatically. Companies now rely on a diverse range of devices and Cloud-based applications, fostering global collaboration and flexibility. However, with these advancements come increased security risks. Expanding attack surfaces provide more opportunities for cyber threats, making robust security solutions more critical than ever.

Consider this… 77% of companies have already initiated digital transformation initiatives, but only 35% of these projects are successful¹. It's a sobering thought, but it also means that Channel businesses are in an ideal position to offer a solution, delivering integrated combinations of solutions to fulfil their customers' unique digital transformation goals.

The demand for highly secure, high-performance connectivity is at an all-time high. With organisations across the public and private sectors having largely embraced hybrid working, with their employees connecting, communicating, and collaborating from virtually anywhere. As a result, technology providers are increasingly challenged to deliver enterprise-grade connectivity that not only provides the performance and availability their customers have come to expect, but provides leading-edge cyber security, suitable for highly dispersed end users, and seamless access to the Cloud-based applications that many organisations depend on.

Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.