In an increasingly data-driven world, is S4 Object Storage overlooked by the Channel market?

In particular, through the next generation of AI-based analytics, these growing data lakes open up a range of opportunities, ranging from a holistic picture of the customer journey that enables truly personalised service, to real-time views of operations across multiple sites that enhance safety, efficiency, and cost control. However, this depends on underlying technology infrastructure that streamlines and automates the process as much as possible. The Channel businesses who are able to offer such next-gen solutions will instantly position themselves as indispensable to their customers' long-term growth, not only establishing a robust new revenue stream, but enjoying ample scope to develop new ones in the future.

With this in mind, let's consider how Channel businesses can develop their service portfolios in response to these new challenges…

Why you need to talk about long-term storage with your customers

As many organisations have already found, legacy, on-premises storage facilities were never designed to store such large quantities of data. As a technology provider, you may well have already discussed the growing challenge of long-term storage with your customers, particularly in light of increasingly stringent regulations, such as the GDPR, which mandate how and where data must be stored. 

Considering these shifts, organisations at all levels are increasingly challenged to ensure their data is stored in full compliance with all applicable regulations, while also ensuring it remains readily accessible to all employees who require access to it - wherever they are located - and ensuring it does not become an ongoing financial burden. 

There's no doubt that balancing these seemingly disparate goals is a significant challenge for most organisations, but this means that as a trusted technology partner, your customers' long-term storage requirements should be treated as a critical priority. Put simply, if you don't offer them a secure, affordable, and highly scalable solution, a competitor will! 

The question, then, is how to add a storage solution to your existing portfolio that will not only meet your customers' immediate challenges but continue to evolve with them. This is not just a question of increasing storage capacity (although this is certainly a key element) but ensuring their growing volumes of unstructured data can be utilised as a powerful business growth tool. But with a growing range of storage options available at the time of writing, which is the right one, and how do you effectively integrate it with your existing solutions? 

Introducing S4 Object Storage

Developed with next-gen storage requirements around cyber security, geo-replication, and data sovereignty in mind, S4 Object Storage is a highly scalable, Cloud-based solution, suitable for the large, complex files enterprise organisations utilise. Furthermore, with cost savings of as much as 70% compared to similar platforms, and the ability to effortlessly scale up or down on an as-needed basis, it allows customers to retain full control over their storage costs.

As a member of the EXPO.e Channel Partner community, S4 Object Storage is ready to add to your solution portfolio, with our Channel team on hand to ensure its successful integration with the solutions your customers have already come to depend on. A proven, powerful storage platform, that you can offer your customers straight away, with hands-on support from our own Cloud and cyber security experts.

Once this in place, you and your customers will all benefit. They enjoy a secure, scalable, highly affordable solution to their storage challenges, while you enjoy a steady, dependable revenue stream and - critically - a robust foundation for future projects. As we touched on above, storing the enormous volumes of unstructured data customers generate on an ongoing basis offers a wide range of capabilities around AI, machine learning, big data, and IoT analytics.

Find out how to add S4 Object Storage to your own solution portfolio today.