Data security is a critical concern for all customers and end users, and when we look at the current threat landscape, it's not hard to see why. With hybrid working now firmly established, Cloud transformation showing no signs of slowing down, and the potential for emerging technologies like AI to be weaponised by global bad actors, cyber security is more complex than ever before. In the first half of 2023, 694 publicly disclosed data breaches, with 87 of those occurring in July alone1.
Data is the lifeline of modern society. In both personal and professional lives, we generate huge amounts of data daily, from our daily shopping to collaborating with colleagues - both in the office and remotely. A recent report estimated that by 2025, more than 200 zettabytes of data will be stored in the Cloud, with a separate report estimating that 80% of this will be unstructured. The implications for the Channel are huge, as customers will not only be considering how to best manage their growing volumes of unstructured data, but also keen to explore what long-term business benefits it can open up.
