Data is the lifeline of modern society. In both personal and professional lives, we generate huge amounts of data daily, from our daily shopping to collaborating with colleagues - both in the office and remotely. A recent report estimated that by 2025, more than 200 zettabytes of data will be stored in the Cloud, with a separate report estimating that 80% of this will be unstructured. The implications for the Channel are huge, as customers will not only be considering how to best manage their growing volumes of unstructured data, but also keen to explore what long-term business benefits it can open up.
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Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.
For a number of years now, Public Cloud solutions have been widely used by technology providers across our Channel Partner ecosystem. It's not hard to see why. The unparalleled flexibility, scalability, and agility offered by Public Cloud makes it a highly attractive platform from which to deliver critical, always-on services to customers and end users, while retaining full control of costs and minimising the need to invest in and maintain on-premises infrastructure.
