The cyber threat landscape is more treacherous than ever before, and the years ahead will only bring new challenges, with the global cost of attacks predicted to hit $10.2 trillion by 2025[1]. From global leaders to the latest start-ups, all organisations must not only be aware of the range of potential attack vectors utilised by bad actors, but accept that with the ever-growing scale, complexity, and aggressiveness of attacks, a breach is inevitable.

Data security is a critical concern for all customers and end users, and when we look at the current threat landscape, it's not hard to see why. With hybrid working now firmly established, Cloud transformation showing no signs of slowing down, and the potential for emerging technologies like AI to be weaponised by global bad actors, cyber security is more complex than ever before. In the first half of 2023, 694 publicly disclosed data breaches, with 87 of those occurring in July alone¹.

Yes, you read that right. As technology becomes increasingly accessible to consumers, many businesses are feeling the pressure to differentiate themselves among their competitors and provide added value beyond simply selling products. Amid this landscape shift, Channel partners find themselves right at the centre of this paradigm shift; facing the difficult challenge of remaining competitive and profitable in an industry where traditional solutions are becoming commoditised.